Terms & Conditions

FORTUNE FORMULA

Terms and Conditions of Purchase

These Terms and Conditions of Purchase (the “Agreement”) govern your purchase and use of the Fortune Formula programs and services (each a “Program” and collectively the “Programs”) provided by BrandsBuilder Consulting FZCO, Building A1, Dubai Digital Park, Dubai Silicon Oasis, Dubai, United Arab Emirates (“the Company”, “we”, “us”, or “our”).

By purchasing or accessing any Program, you agree to be bound by this Agreement, together with our website Terms of Use and Privacy Policy, which are incorporated by reference. If there is any conflict between this Agreement and the website Terms of Use or Privacy Policy, this Agreement will control.

You must be at least 18 years of age, or the age of majority in your jurisdiction, to purchase. If you are under 18, you must review this Agreement with a parent or legal guardian.

Please read this Agreement carefully. It contains a binding arbitration provision and a class action waiver that affect your legal rights.

1. Description of the Program

“Fortune Formula” refers to our online business and marketing education program or programs, which may include some or all of the following, depending on the tier purchased:

  • Access to digital training modules

  • Access to a private online community hosted on Skool

  • AI enabled educational support tools, including an AI styled “coach”, for guidance and learning only

  • Live or recorded sessions, Q&A, workshops or events, provided at our discretion

  • Templates, scripts, prompts and other proprietary materials

The exact inclusions for each tier will be stated during your clarity call and or shown on the order form at the time of purchase. They will also be sent to you via email after purchase.

2. Program Tiers and Pricing

The Company currently offers the following tiers:

  1. Fast Track Formula: USD 2,497

  2. Momentum: USD 5,000

  3. Circle of Fortune: USD 10,000

  4. Private Mentorship with Michaela: from USD 35,000 and above, subject to separate onboarding and acceptance

Prices are stated in USD unless otherwise indicated. We reserve the right to update or change pricing at any time, including offering promotions, payment plans or bonuses.

3. Payment Terms

By purchasing a Program you agree to pay the full amount stated at checkout, together with any applicable taxes and fees, using a valid payment method.

If you select a payment plan, you authorise the Company to automatically charge the payment method on file for each instalment on the schedule shown at checkout, without additional consent, until the total amount is paid in full.

Payment plans are offered purely as a convenience. They do not convert your purchase into a cancellable subscription. You are purchasing the Program in full and you are responsible for completing all payments, whether or not you complete the Program.

If a payment is late or declined, your account may be marked as delinquent. We may suspend or revoke your access to the Program, community, AI tools and future updates until payment is brought current. Repeated failure to pay may result in referral to collections or other lawful recovery methods in the United Arab Emirates.

You agree not to initiate chargebacks or payment disputes with your bank or card issuer for services that you have received or have been given access to. If you do initiate a chargeback, this Agreement will be used as evidence of your authorisation of the charges.

4. Results-Backed Guarantee (Conditional Refund + USD 500 Bonus)

All sales of the Fortune Formula Program are final. Because access to digital materials, private communities and proprietary frameworks is granted immediately, there are no refunds for change of mind, personal circumstances or incomplete participation.

However, we believe in the effectiveness of this Program. If you follow our instruction and do not experience any results within the guarantee period of sixty (60) days, we will not only refund your full investment, we will also pay you an additional USD 500 as a gesture of goodwill.

4.1 What Counts as “Results”

For this guarantee, “results” means that after applying the Program as instructed, you achieved at least one of the following:

  • Increase in engagement on social media (likes, comments, shares, saves)

  • Growth in followers

  • Generation of new leads (email subscribers, opt ins, inquiries)

  • Booked discovery or sales calls

  • Sales of any product, offer, or service promoted using the Program

4.2 What You Must Complete

To qualify, you must show that you implemented every required step and maintained consistent activity for a minimum of four (4) consecutive weeks, including:

  1. Publishing one (1) reel or short form video per day (minimum 28 total) following our taught framework for hooks, captions and calls to action

  2. Completing all modules and attending at least one (1) live call

  3. Publishing at least one (1) story per day

  4. Using the posting schedule, AI prompts and caption guides exactly as taught

  5. Providing analytics proof showing no measurable improvement in engagement, followers, leads, inquiries, or sales

Acceptable evidence includes screenshots, analytics dashboards and links to public posts. We will also conduct a check on your social media account.

4.3 How to Claim the Guarantee

To request the guarantee payout, email [email protected] within thirty (30) days of completing your four week consistency period with:

  • Your full name and purchase email address

  • Dates of your four week implementation window

  • Screenshots or links verifying your daily content activity

  • Analytics or platform insights proving no measurable results

4.4 Company Review and Decision

All guarantee claims are reviewed individually. Our support team will verify that the criteria in section 4.2 have been met in full.

If confirmed, you will receive a 100 percent refund of your Program fee plus USD 500 within thirty (30) days of written approval.

All decisions are final and at the sole discretion of the Company.

4.5 When the Guarantee Does Not Apply

The guarantee will not apply if you:

  • Did not complete every required task or skipped days of posting

  • Altered the strategy or replaced our frameworks with outside methods

  • Failed to supply verifiable proof of effort and analytics

  • Filed a chargeback or payment dispute

  • Simply chose to stop participating or lost interest

  • Expected a specific revenue figure or result within a fixed time frame

This guarantee exists to reward genuine effort and integrity, not passive enrolment.

5. Access to the Program

Upon successful payment or first instalment, you will receive access credentials for the Program content via email.

You will have lifetime access to the core digital training materials for the Program you purchased. Lifetime access means for as long as the Company continues to host and make that material available.

You understand and agree that:

  • The Company may update, improve, migrate or retire parts of the Program in order to maintain quality or to reflect evolving business models

  • Access to live components, community groups, calls, challenges, support spaces or bonus programs is provided at the Company’s discretion and may be time limited

  • If you violate the community rules or this Agreement, the Company may remove your access without refund

Lifetime access does not guarantee that every feature available on the date of purchase will remain available in perpetuity.

6. AI Coach and Educational Support

Some tiers include access to an AI powered educational assistant or “AI Coach”. This tool has been trained on the Company’s methods and materials to help you implement the Program.

You acknowledge and agree that:

  • The AI Coach is for educational and informational purposes only

  • It is not legal, financial, accounting, tax, medical or investment advice

  • It does not create a client relationship or fiduciary duty

  • You remain solely responsible for decisions, actions and results in your business

We may monitor anonymised usage of the AI Coach to improve our services. We will handle personal data in line with our Privacy Policy.

7. Intellectual Property

All Program content is owned solely by the Company or its licensors and is protected by copyright, trademark and other intellectual property laws.

Program content includes, without limitation, videos, text, workbooks, scripts, AI prompts, frameworks, slide decks, audio, images, community posts, tools and any other materials provided to you.

You are granted a limited, personal, non exclusive, non transferable licence to access and use the Program for your own business or personal development. You may not copy, share, publish, sell, resell, teach from or create derivative works based on the Program content without our express written permission.

You may not provide your login or materials to others. Each purchase is for one person only. If you wish to train your team or partners, a separate licence must be purchased for each person.

Any unauthorised use or distribution of Program content may result in immediate termination of access without refund and may expose you to civil and criminal penalties.

8. Privacy and Confidentiality

You agree to respect the privacy of other Program participants and the Company’s confidential information.

You will not share downloads, training links, community conversations, call replays or sensitive information from inside the Program with non members.

You will not disclose confidential or proprietary information of the Company, including internal processes, AI configurations, training structures or pricing strategies.

You may of course speak about your own results and experience.

9. Community Standards and Non Solicitation

The private online community is a space for learning, accountability and support. It is not a marketplace.

You agree that you will not:

  • Pitch, promote or sell your own products or services to other members

  • Recruit members into other paid programs, groups or memberships

  • Post affiliate links or referral links, unless expressly permitted

  • Harass, bully or behave in a way that disrupts the community

We may remove any post or member that breaches these rules. We may terminate access without refund if behaviour is abusive, misleading or harmful.

10. Earnings and Results Disclaimer

We make every effort to provide high quality education and proven strategies. Even so, we do not promise or guarantee specific results or income.

Your results will depend on many factors, including your skills, experience, consistency, resources, market conditions and the effort you invest.

Any testimonials or case studies shared by the Company are illustrative of individual experiences and are not a guarantee that you will achieve the same outcome.

You agree that the Company is not responsible for your success or failure and that you are purchasing the Program with this understanding.

11. Limitation of Liability

To the fullest extent permitted by law, the Company, its owners, officers, employees, contractors and affiliates shall not be liable for any indirect, incidental, special, consequential or punitive damages, or for any loss of profits, revenue or data, arising out of or related to your participation in the Program.

In all cases, the Company’s total liability to you for any claim arising out of or relating to the Program shall not exceed the amount you paid for the Program.

If you are dissatisfied with the Program, your sole remedy is to stop using it.

12. Governing Law, Arbitration and Class Action Waiver

This Agreement is governed by the laws of Dubai, United Arab Emirates, without regard to conflict of law principles.

Any dispute, claim or controversy arising out of or relating to this Agreement, your purchase, or your participation in the Program shall be resolved by binding arbitration in Dubai, United Arab Emirates, before a single arbitrator, in English, in accordance with the rules of a recognised arbitration body seated in the UAE. The decision of the arbitrator shall be final and binding and may be entered as a judgment in any court of competent jurisdiction.

You agree that you will bring any claim only in your individual capacity and not as a plaintiff or class member in any class, collective or representative proceeding. You waive the right to participate in any class, collective or representative action against the Company.

You further agree that you will not file or maintain any lawsuit against the Company in any court, except to enforce an arbitration award or to seek injunctive or equitable relief to protect the Company’s intellectual property.

13. Non Disparagement

You agree that you will not make any false, defamatory or disparaging statements, in public or private, about the Company, its owners, its staff, or the Program.

This does not prevent you from sharing your honest experience in direct communication with the Company.

14. Termination

We may suspend or terminate your access to the Program at any time if you breach this Agreement, misuse the content, fail to pay, or behave in a way that harms the community or the Company. Termination does not entitle you to a refund.

Your obligations under the sections on Intellectual Property, Confidentiality, Limitation of Liability, Governing Law and Arbitration, and Non Disparagement shall survive termination.

15. Changes to the Program or this Agreement

We may update or modify the Program and this Agreement from time to time to reflect changes in law, platform, content or delivery. The most current version will apply.

Continued use of the Program after changes are posted constitutes your acceptance of the changes.

16. Contact

If you have questions about billing or this Agreement, contact:

BrandsBuilder Consulting FZCO

Building A1, Dubai Digital Park

Dubai Silicon Oasis, Dubai

United Arab Emirates

Email: [email protected]